Lesson 5

Lesswells’ Maxim “Who says what who in what channel with what effect”

Tufte powerpoint makes it more difficult to communicate.

bullet bots are key

short uncompleted text

Communication theroy

  • Semiotics
  • The phenomenological Tradition
  • Socio-Psychological
  • socio-cultural
  • Critical theory

Level 1- Technical- Accuracy

Level 2 Semantic- Preision of language

Level 3 Effectiveness

Multi perspectival – Loads of prospective

BARB- Brocasters Audience research board

Semiotics like sterotypes

The Phenomenological Tradition (The corporal turn) Aspect of vision body schema


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